You might have caught my last Fwd: Friday article referring to a few basic rules to achieving success as a creative freelancer, two weeks ago. If not, this series is going to be a (hopefully) weekly post where I suggest a great article I’ve read somewhere. Today’s article is particularly relevant and very interesting:
Rob Haggart, the editor of A Photo Editor, hosts a series of posts where former Art Buyers and current photography consultants Amanda Sosa Stone and Suzanne Sease take anonymous questions from photographers and gather answers from a wide range of photographers, reps and art buyers.
As you can imagine, the results are awesome, these articles provide a great source for information on working as a professional photographer in this fast-paced, swiftly changing digital world.
Most recently, a group of professionals took the time to answer a question on the current state of the photography industry in 2011. I found the answer to be highly intriguing, and was particularly encouraged by the way the broad consensus was that there is lots of substance for work as professional photographer in today’s world.
The questioner correctly brought to attention the well-known dramatic shifts that have happened in this domain over the last few years. Notably the insane amount of people who pick up a camera and after hardly anytime start getting paid to take high quality pictures (I rarely seek to get paid for my photography, but on occasion have done so and found that it’s as easy as posting an ad on Craigslist).
Concerning this, both photographers who answered explained that there actually is lots of opportunity in this new form of market.
“I’ve personally chosen to embrace these changes and focus on what is rather than what once was. To be honest I only see opportunity.”
The question also brought up the use of Facebook, Twitter and other online-gallery/social networking services, and how these might result in the loss of a “personal” aspect to the photographer’s work.
Personally I understand this point of view, but my own opinion is that these services provide awesome platforms for visual artists to create great connections and hopefully find loads of opportunities.
This was also reflected in one of the answers:
“I see it every day, those with huge twitter followings have a great career. They understand how to brand and market themselves in the social networking sphere.”
“new possibilities are also opening up to those who have the courage and stamina to continue”
“ …focus on what is rather than what once was”