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Bêtes de Mode by HELMO for the Galeries Lafayette

I’ve had a clip of one of these photos on my Evernote for what seems to be ages.. and this project by HELMO certainly has done the rounds on the Internet, but I think it deserves more attention. As an ad campaign for the French Galleries Lafayettes, HELMO combined fashion photography by Laurent Croisier and animal photos by Christophe Urbain. I really enjoy the different ways one can look at each of these, especially since the red tones both mix and distinguish themselves from the blue tones.

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Patrick

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